Unique Jewelry Designs: How Our Pieces Are Designed in Los Angeles
Posted by YANIV SEGAL
Unique jewelry comes from design details you will not find on a mass-market shelf: a diamond hidden inside the band, leaves that wrap the center stone, a stone set upside down, a name drawn in your own script. At Segal, every piece is made to order in Los Angeles around those ideas. This is how we think about design, and how you can make a piece your own.
What makes a jewelry design unique?
A unique piece has a point of view. It is not just a stone on a band; there is a detail that tells a story or that you only notice up close.
When I design, I look for three things. A clear idea, a detail that rewards a second look, and a build that holds up to daily wear.
- An idea: a flower, a symbol, a name, a shape turned on its head.
- A hidden or close-up detail: something the wearer discovers over time.
- Wearability: settings that protect the stone and sit comfortably.
Those principles run through our signature design families, from bridal rings to necklaces.
Which Segal design families are the most unique?
| Design family | What makes it unique | Where to see it |
|---|---|---|
| Secret Diamond | A surprise stone set inside the ring, seen only by the wearer | Secret Diamond collection |
| Nature inspired and floral | Leaves and petals that wrap around the center stone | Sydney "Leaves All Around" rings |
| Geometric | Unexpected shapes, including our Melody upside-down diamond rings | Geometric engagement rings |
| Lotus | A center stone framed by a lotus flower | Lotus flower engagement rings |
| Name necklaces | Your name generated in gold on the product page before you order | Gold and diamond name necklaces |
Secret Diamond: the detail only you know about
The Secret Diamond idea is simple: a dazzling surprise stone inside the ring. Other people see a beautiful ring; you know there is a diamond meant just for you.
You will find it across many designs, such as Miriam No. 37, a marquise black diamond pavé ring, and Ophelia No. 64, an oval emerald pavé ring. Both carry a hidden stone.
Read more in our secret diamond rings guide.
Nature, lotus and geometric designs
Nature gives us endless shapes. In the Sydney rings, leaves circle the center stone so the ring reads like a small wreath from above.
The lotus designs frame the center with a flower, a symbol many couples connect with new beginnings. Our lotus flower engagement rings guide covers stones and settings.
Geometric pieces go the other direction: clean lines and surprising angles. The Melody designs set the diamond upside down, point facing up, for a look that is modern and a little rebellious.
Two-tone designs, like Phoebe No. 80 and No. 81, mix metals and add a double shank with pavé and a hidden stone.
How do we design unique pieces in Los Angeles?
Every piece is made to order in Los Angeles. Nothing sits in a warehouse waiting for you; we make it after you choose the metal, stone and size.
Our showrooms in Los Angeles (550 S Hill St) and New York (580 5th Ave) are open by appointment if you want to talk through a design in person.
On ring product pages, the main photo switches to the exact metal and stone you select. You see the version you are buying, not a generic stock image.
Name necklaces go further. Type the name, press "Generate necklace" and see it drawn in gold in about 30 seconds for gold, or about a minute for diamond name necklaces.
Gold name necklaces support 10 scripts, from Latin and Hebrew to Arabic, Chinese, Japanese and Korean. See our name necklaces in any language guide.
Can I get a custom design from a photo?
Yes. If you have an idea, a sketch or a photo of a ring you love, our custom ring from a photo service turns it into your own design.
- Send us the photo and tell us what you love about it.
- Choose your metal, stone and size.
- Review and approve the design with us.
- We make the ring to order in Los Angeles.
For a full walkthrough, see custom engagement ring from a photo.
How can I see a unique ring before I commit?
An unusual design is easier to trust once it is on your hand. Our Try It In Real Life replica is $199 for any ring design, sizes 4–13 including half sizes.
You keep the replica, and the full $199 is credited toward any order of $1,000 or more. The credit never expires.
Every order also comes with a lifetime warranty, lifetime upgrade, free 60-day resizing, free engraving, free worldwide shipping and 30-day returns. All stones are conflict-free.
Shop the look
- Gorgeous Marquise Cut Black Diamond Pave Engagement Ring With Hidden Stone - Miriam No. 37, from $2,906. Marquise black diamond with a secret stone.
- Leaves All Around Blue Sapphire White Gold Ring - Sydney 2ct No. 75, from $4,243. Leaves wrapping a blue sapphire.
- Luxury Pave Oval Cut Emerald Engagement Ring With Hidden Stone - Ophelia No. 64, from $4,379. Oval emerald, pavé band, hidden stone.
- Unique Emerald Cross Amulet - Grayson No. 4, from $1,759. A cross amulet with emerald color.
Frequently asked questions
Where is Segal jewelry made? Every piece is made to order in Los Angeles. We have showrooms in Los Angeles and New York, open by appointment.
What is a Secret Diamond ring? It is a ring with a surprise stone set inside, where only the wearer sees it. It appears across many of our designs.
Can you make a ring from a photo I found? Yes. Our custom ring from a photo service turns your reference into your own design, which you review and approve.
Can I see my name necklace before ordering? Yes. Type the name, press "Generate necklace" and see it in gold in about 30 seconds for gold or about a minute for diamond.
How do I know a unique ring will suit my hand? Order a $199 Try It In Real Life replica of any ring design. You keep it, and the $199 is credited on orders of $1,000 or more.
